The second week of July 2025 marked a historic milestone for digital assets. Bitcoin surged to a new all-time high, while regulatory clarity around ETFs gained momentum through streamlined SEC processes. With new filings, risk managed products, and crypto native firms pushing further into regulated markets, the week signaled both euphoria and institutional focus.

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1. Bitcoin Hits New All-Time High Above $113,000

Bitcoin ($BTC) soared past $113,000, marking a new all-time high as ETF inflows accelerated and macro conditions turned increasingly favorable. Strong momentum came from both U.S. based spot ETFs and renewed global demand for decentralized, inflation hedged assets.

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Impact: This breakout confirms Bitcoin’s position as a macro responsive, institutional grade asset. New highs reinforce market confidence and validate long term accumulation strategies from corporate treasuries, asset managers, and retail investors alike. With ETF infrastructure maturing, price discovery is now largely driven by regulated capital inflows.

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2. Truth Social Files S-1 for Crypto Blue Chip ETF

Truth Social submitted an S-1 filing with the SEC to launch a Crypto Blue Chip ETF, proposing exposure to Bitcoin (BTC), Ethereum (ETH), Solana (SOL), Ripple (XRP), and Cronos (CRO). The fund aims to provide diversified access to leading Layer 1 networks.

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Impact: The proposed ETF would be among the first to consolidate top performing protocol assets in a single vehicle. It also signals mainstream platforms actively building bridges to regulated crypto exposure, expanding access beyond institutional incumbents.

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3. SEC Issues New Crypto ETF Guidance to Expedite Reviews

The SEC released a 12 page guidance framework for crypto ETF issuers, detailing standards for custody, disclosures, and redemption. The agency aims to reduce approval timelines from ~240 days to just 75 days, improving transparency and predictability.

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Impact: This development could significantly accelerate the launch of pending ETF products and lower entry barriers for new issuers. Standardization of ETF mechanics is a critical step in scaling regulated crypto adoption and enhancing market structure.

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4. Tuttle to Launch 10 Leveraged Crypto ETFs

Tuttle Capital confirmed the upcoming launch of 10 leveraged crypto ETFs, with products offering 2x and inverse exposure to BTC, ETH, SOL, and others. The launch is scheduled for July 10.

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Impact: These instruments bring high frequency, volatility based strategies to crypto investors inside regulated markets. While riskier by nature, leveraged ETFs are in high demand among sophisticated traders and signal a deeper toolkit for crypto asset management.

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5. First Trust Debuts BTC Strategy ETF with Guardrails

First Trust launched its Bitcoin Strategy ETF (BFJL) using a structured overlay that includes a 15% floor and 31.26% cap. This options based product targets institutional allocators seeking risk controlled BTC exposure.

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Impact: Risk managed exposure vehicles lower the psychological and compliance hurdles for traditionally conservative investors. Structured products like BFJL could help unlock a wave of capital from wealth managers, insurance firms, and pensions with strict downside mandates.

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6. ETF Watch: Delays, Acknowledgements, and Redemption Model Advancements

- SEC Delays Fidelity Spot Solana ETF

The SEC postponed its decision on the Fidelity Spot Solana ETF, citing the need for further evaluation of staking mechanisms and market maturity.

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Impact: The delay keeps institutional Solana exposure on pause but highlights the protocol’s position among top ETF candidates. Continued filings from top tier firms like Fidelity demonstrate long term conviction.

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- SEC Acknowledges Truth Social’s BTC & ETH ETF Filing

Truth Social’s ETF application for a two asset Bitcoin and Ethereum ETF was formally acknowledged by the SEC.

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Impact: The acknowledgment suggests procedural momentum and growing legitimacy for politically affiliated issuers in the ETF race, especially those expanding into dual asset vehicles.

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- SEC Acknowledges Canary’s Spot PENGU ETF Filing

Canary’s Spot PENGU ETF application was accepted for review. The ETF would offer direct exposure to one of the market’s leading memecoins.

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Impact: While speculative, the acknowledgment indicates the SEC is open to retail led asset classes provided sufficient liquidity and market infrastructure exist. Memecoin ETFs may soon become a niche segment of the broader crypto ETF ecosystem.

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- SEC Acknowledges Bitwise In Kind Redemption Amendment; Delays BlackRock ETH Model

The SEC acknowledged Bitwise’s proposed in kind redemption model for both its Spot BTC and ETH ETFs, while delaying a similar structure from BlackRock’s ETH fund.

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Impact: In kind redemptions are crucial for institutional adoption, reducing tax liabilities and improving operational efficiency. Bitwise’s progress is a strong signal for product optimization, while BlackRock’s delay reflects the SEC’s cautious, asset by asset approach.

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Closing Outlook

Week 28 brought a defining moment in the crypto cycle: Bitcoin’s breakout to a new ATH came alongside coordinated improvements in ETF regulation, product design, and issuer diversity. Institutional appetite continues to expand beyond Bitcoin, with new filings targeting diversified blue chip assets, structured downside protection, and leveraged exposure. As the SEC’s new guidance promises faster approvals and more efficient redemptions, the market is entering a phase of refinement, scale, and higher volume participation. Crypto is not just growing it’s evolving into a core pillar of global capital markets.

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Disclaimer: This blog is intended solely for informational purposes and is directed at our followers in Switzerland. It does not represent an opinion, legal, or investment advice, nor does it create any obligation or responsibility for FiCAS.